If you have a job in any tech company, you get dozens of stupid automated sales emails every day. Tools like HubSpot, Outreach.io and Reply.io have enabled automated mass email by sales reps using their Gmail and Outlook accounts combined with Seamless.ai or ZoomInfo lists. These tricks cause email to get delivered straight to the inbox (usually).  However, these types of emails are absolutely the worst and a total prospect turn-off. If you are a CEO, COO or a CRO of a SaaS or Tech company, ask your sales people to forward you a couple of cold outreach emails. If they look anything like the below, call us. ASAP. You need help. Take a look at the eight examples that I received in one day, all before 8AM PT. These emails are 100% typical of what is sent to a founder of a "HubSpot Agency that services only SaaS companies." Come on, guys. You can do better.

 

 

Reaching prospects is hard these days. We put together a list of 5 HubSpot integrated tools to help you break through the clutter and personalize your experience to your prospects.  The average number of emails an office worker receives is 200 (you can bet it's more than that here at OM!). And add to that the various social media, texts, phone calls, Slack/Teams, and more. And that’s just communication - your prospects are also trying to get their work done and (gasp) accomplish things! It’s no wonder breaking through the clutter is a challenge.

 

 

Though initial adoption of the new GA4 (Google Analytics 4) was slow, Google announced in March 2022 that it would be sunsetting GA3 by July 1, 2023. While existing data will still be available after that date, no new data will be collected, so all users of GA3 will have to transition to GA4. What does it mean for those of you on HubSpot's Web CMS? In October 2020, Google launched the most significant update to its popular analytics platform in over a decade. The new version, Google Analytics 4, integrates many features from Google Tag Manager and makes advanced customization easier, but it also makes a lot of basic tasks harder. Most significantly for basic implementations, GA4 implements event tracking (such as clicks) by default; with GA3, this required additional coding or the use of Tag Manager. While we recommend that HubSpot Marketing Hub Professional and Enterprise users rely on HubSpot Analytics reporting instead of using Google Analytics, some insights are easier to get from GA – mostly around organic search traffic – making it a useful additional tool. For Marketing Hub Starter users, GA is likely necessary since Starter only includes a standard web analytics dashboard with limited reporting dashboards available and no filtered analytics.